Email Deliverability - Tips to Get in the Inbox

November 11, 2013

An email marketing campaign is successful only if your email is delivered in right place, in the inbox of your recipients. The anatomy of this marketing is most of the emails are delivered in SPAM folder and recipients don’t even notice them. You can never expect someone to open and read your email if it’s not in their inbox. Ensuring email deliverability in inbox is very crucial and it can be ensured by following some simple guidelines. But before that, we must learn about the reasons that cause an email to be a spam.

The spam filter of any emailing system works on the content of the email, or the sender. If you have words in your email like F*R*E*E, chances are much that it will be delivered in spam folder. Even if you have too many bad links or messy HTML code in your email, it will be considered as spam. The key is not what [read more]

Effective Ways of Improving Your Email Campaign

November 07, 2013

In today’s competitive world, every business owner uses new and divers way to improve his relationship with his customers and thus try different ways to get them engaged. Despite of the fact there are dozens of ways doing so, mail campaign has its unique place in creating a better business-to-customer relationship.

An email marketing campaign starts with involvement of a specialized email marketing company that uses their systems for sending bulk emails. The user has to pay a certain monthly fee to enable these services. After understanding the basics of email campaign, many people jump into this field and try their own. This is one of the worst things you can do because email marketing is a matter of effectiveness, and it needs expertise.

Since the day emails entered the cyber world, business owners started considering them as a great marketing tool. Primarily, emails were used for sending personal messages [read more]