Basics and Essence of Email Marketing Solutions

December 02, 2013

Email marketing is all about broadcasting a commercial message to groups of people using an email. It basically grabs the attention of people towards the advertisements or promotional activities. It involves usage of an email for sending advertisements, requesting business, or soliciting sales or donations. It helps in building trust, reputation, loyalty or brand awareness.

Types:

• Direct: Involves sending an e-mail particularly to communicate a promotional message to people. It can have announcements of new offers etc.
• Transactional: Triggered based on a customer’s action of a transaction with a company. They are auto-generated by the company like order or purchase confirmation from the customer. Main purpose of transactional e-mails is that it informs the customer that the transaction has occurred. Daily, weekly, monthly newsletters are also a part of these transactional e-mails since they are also auto-generated.

Talking of e-mail marketing, its [read more]

How to Manage Subscribers and Contacts in Email Marketing

November 28, 2013

Subscribers and contacts are two different terms. Subscribers are people who receive any sort of publications on a regular basis by paying in advance. Just like newspapers, magazines, newsletters etc. Subscribers always receive publications that are not private but public. These people have access to all public information provided to them. There is no such personal contact between any two subscribers. It is a one way communication.

On the other hand, contacts are totally the opposite. They are the communication between any two individuals, that is, a two way communication. It could be either personal or professional. Contacts cannot be public and no contact has access to information of any other contact.

To manage subscribers and contacts is not a tedious task. One just has to be careful on the type of information shared with subscribers and contacts. Sharing personal details with subscribers could prove to be risky as compared [read more]

Essence and Basics of Bulk Email Services

November 15, 2013

When it comes to reach millions of people in shortest period of time, email marketing registers its existence. The technique of bulk email service has made its distinct place in online marketing due to this very feature of spreading your message amongst your targeted audience even before you blink your eyes.

Who are we?

We are one of the leading companies in UK that provide bulk email services. We serve you with our best quality services, at the most affordable prices.

Why Email Marketing is Important:

As an online marketer, you can never deny from the effectiveness of email marketing. But even as a business owner, you need to consider its importance. You want to see your business flourishing and it may only happen when you reach your targeted audience. Sending bulk emails can solve your concern as it is [read more]