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July 26, 2014
Email marketing isn’t just about firing a few random emails out to a list of people, it’s about a well-planned, targeted, information rich campaign. This is the way that you will increase the amount of opens, clicks through, and ultimately conversions.
July 05, 2014
If you are in business, you should not miss out on the opportunities that an optimized email campaign can present. Email marketing is a valuable tool for any business that wants to thrive.
Social media may be trendy as a way to interact with customers and potential leads but traditional email correspondence is still hard to beat as a way to target new business. How can you make your email marketing campaigns more effective?
Go for a Newsletter option
Newsletters are a great way to interact with customers who have subscribed to your email list; they allow you to share all your latest news and to offer recipients exclusive access to offers that [read more]
June 03, 2014
Email marketing campaigns are living things. They are not something you do as a one off and don’t follow up. To be at all successful they have to be monitored, analysed, and adapted if necessary. If you are a small business and cannot afford the personnel to do this work enlisting email marketing services can help you manage the work that needs to be done.
You are Sending but is Anyone Receiving?
Sending out emails to thousands of people does not improve your revenue; this only happens if an email reaches someone’s inbox and they open it and take action. As a business you have to [read more]