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Select the best Email Marketing Company for Increasing Business Sales

April 28, 2014

Email Marketing Service

If you don’t use an email marketing company to assist with the delivery of your marketing emails you can affect the reputation of your business.  Attempting to use a personal email address to contact your customers can lead to you being identified as a spammer by Internet Service Providers (ISPs).  It can also appear to your customers that you lack confidence in the ability of your business to secure revenue from your campaigns, and that you do not have enough respect for them to invest in a professional email marketing software.  Such negative impacts can have a detrimental effect on the amount of sales secured by your campaigns.

What to Consider when Deciding on a Service

If you are looking for email marketing UK based you need to first consider your requirements; do you want access to email templates, what is the size of your campaign, do you want access to various statistics such as deliverability, what is your budget.  Once you have established a baseline you will need to research email marketing providers.  Different providers will provide different packages; some will be very hands on, others less so.  Charges are variable from provider to provider.  Sometimes companies charge additional fees for items, such as newsletters, as well as the initial costs.  You will need to look at what services are available such as;

  • Email design templates
  • Previewing facilities so that you can see how your message will appear to the recipient
  • Unsubscribing facilities on your emails so that you do not send to people who no longer wish to receive
  • Handling of bounces, removing email addresses which no longer exist from subscriber lists
  • Expert advice on how to make the most of your marketing campaigns
  • Checking for spam features in your email communications
  • Attachment and image facilities

Maximising the Service you Receive for your Resources

No business, especially a newly created one, can afford to waste valuable resources.  A comparison of the services provided by an email marketing company, with your requirements will help you to decide on your preferred provider.  You may also be provided with the opportunity by some UK email marketing companies to trial their services for free; this can be an invaluable option in helping to ascertain their success in improving your email marketing campaigns and hence your sales. 

If you don’t use an email marketing company to assist with the delivery of your marketing emails you can affect the reputation of your business.  Attempting to use a personal email address to contact your customers can lead to you being identified as a spammer by Internet Service Providers (ISPs).  It can also appear to your customers that you lack confidence in the ability of your business to secure revenue from your campaigns, and that you do not have enough respect for them to invest in a professional email marketing software.  Such negative impacts can have a detrimental effect on the amount of sales secured by your campaigns.

What to Consider when Deciding on a Service

If you are looking for email marketing UK based you need to first consider your requirements; do you want access to email templates, what is the size of your campaign, do you want access to various statistics such as deliverability, what is your budget.  Once you have established a baseline you will need to research email marketing providers.  Different providers will provide different packages; some will be very hands on, others less so.  Charges are variable from provider to provider.  Sometimes companies charge additional fees for items, such as newsletters, as well as the initial costs.  You will need to look at what services are available such as;

  • Email design templates
  • Previewing facilities so that you can see how your message will appear to the recipient
  • Unsubscribing facilities on your emails so that you do not send to people who no longer wish to receive
  • Handling of bounces, removing email addresses which no longer exist from subscriber lists
  • Expert advice on how to make the most of your marketing campaigns
  • Checking for spam features in your email communications
  • Attachment and image facilities

Maximising the Service you Receive for your Resources

No business, especially a newly created one, can afford to waste valuable resources.  A comparison of the services provided by an email marketing company, with your requirements will help you to decide on your preferred provider.  You may also be provided with the opportunity by some UK email marketing companies to trial their services for free; this can be an invaluable option in helping to ascertain their success in improving your email marketing campaigns and hence your sales. 

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